top of page
newDSC_0032.png

Hi, I'm Denise.  I started life as a marketer in the big corporates 18+ years ago working on some of the most loved global brands, alongside exceptionally talented people, and with (generally) large budgets. 

In 2020 I traded all of that in for a challenger brand developing tech for parents that resonated with me on a personal level.  Fast forward two years and one redundancy later, I decided to package up all that experience and passion, take a leap, and set up as a marketing consultant, including collaborating with start-ups and SMEs.

Most recently, I worked alongside a founder to build an AI baby tech brand from scratch, and shape how AI technology translates into products parents trust.​

​In 2024, I made a deliberate choice: to invest in understanding AI, not from a tech perspective, but from a marketer's perspective.

 

Fast forward another year and I was recognised as one of Insider Media's 42 Under 42 business leaders and I qualified in AI Marketing Strategy and Tools at the Chartered Institute of Marketing.

I've built brands, led teams, presented to investors, pitched to global retailers, shaped strategies and navigated the kind of ambiguity that keeps you awake at 2am. 

​I bring the perfect mix of big-brand experience and entrepreneurial agility, showing leadership in ambiguity, solving complex problems with creativity and commercial focus, and leading with energy and passion.

How I help businesses

Marketing strategy, planning and execution

Developing an effective marketing strategy informed by your business strategy.

Go-to-market strategies

Building a strategy for strong commercial launch and growth.

Brand development, positioning and messaging

From brand foundations, to visual identity, messaging frameworks and more.

Marketing team coaching and capability building

Providing senior leadership to teams and individuals with greater potential. 

Product development, architecture, ranging and pricing

To ensure powerful differentiation and commercial success.

AI discovery and training

Empower, educate and advise on how to effectively add AI to your marketing​.

bottom of page