<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Tandi AI Marketing Consultancy]]></title><description><![CDATA[Fractional CMO & AI marketing strategist helping businesses grow. Expert marketing leadership and practical AI integration and training for marketers.]]></description><link>https://www.tandiaimarketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 05 Nov 2026 17:57:03 GMT</lastBuildDate><atom:link href="https://www.tandiaimarketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[From a strategic point of view, storytelling that unites your audience or ICP behind a shared enemy is very powerful in creating trust. ]]></title><description><![CDATA[The 2026 John Lewis Christmas ad was released today.  The moment the great and the good of the marketing, creative and advertising community officially watch it and analyse its merits and pitfalls.  3 things I take from it as a marketer: Uniting your audience or ICP against a shared enemy is very powerful in building connection and trust.  In this John Lewis ad it's the 'lazy' cash in the card gift.  They execute it with some distance to the viewer, through the voice of a beloved toy, so we...]]></description><link>https://www.tandiaimarketing.com/post/from-a-strategic-point-of-view-storytelling-that-unites-your-audience-or-icp-behind-a-shared-enemy</link><guid isPermaLink="false">6ae9e5dd2428d7bfb4419843</guid><pubDate>Tue, 03 Nov 2026 13:52:47 GMT</pubDate><dc:creator>tandiconsultancyse</dc:creator></item></channel></rss>